Micro-Credential in Marketing Management
Duration
2 Months (8 Weeks)
Mode of Delivery
Online/ Face to Face
Application
Programme Overview
This particular Micro-Credential module will help the students to develop an in-depth knowledge of the marketing implications of recent advances in modern communication, information technology and transportation. A close analysis of customer preferences and a continuous search for new ways of adding value in the context of these advances are deemed necessary to survive in the highly competitive global market.
Learning Outcomes
On completion of the course participants should be able to:
鈥� Evaluate the market opportunities with clear knowledge related global context
鈥� Apply theories and concepts in the decision making process of selecting target market for global businesses
鈥� Present professionally and effectively in team work a preparation of a marketing plan for marketing efforts for international businesses
鈥� Generate critically solutions to international marketing issues based on case study
鈥� Apply entrepreneurial ideas and create a marketing plan.
Course Progression
Credits from this Micro-Credential Programme are transferable to the following full academic programme:
- Master of Business Administration (MBA)
Assessments
- Coursework 80%
- Final Examination 20%
Study Plan for Micro-Credential in Marketing Management
Week 1 | INTERNATIONAL BUSINESS PROFESSIONALS 路听听听听听听听听 People and their relationships in business 路听听听听听听听听 Conflicting interests and how they are resolved 路听听听听听听听听 non-legislative ways of solving conflict. 路听听听听听听听听 elements of contract law help deal with conflict. 路听听听听听听听听 relationships between people in business 路听听听听听听听听 a possible business conflict and show how the law would be used to solve it. | Management Seminar Session Simulations |
Week 2 | INTERNATIONAL MANAGEMENT 路听听听听听听听听 Introduction and definition of management. 路听听听听听听听听 Managers and management skills. 路听听听听听听听听 Management activities. 路听听听听听听听听 Span of control, and project teams 路听听听听听听听听 Controlling – theory, principles and types. ENTERPRISE 路听听听听听听听听 Introduction and definition of enterprise 路听听听听听听听听 Entrepreneurs and enterprise skills 路听听听听听听听听 Characteristics of entrepreneurs 路听听听听听听听听 Enterprise skills-innate and learned 路听听听听听听听听 Application of enterprise skills to different situations | Management Seminar Session Case Studies |
Week 3 | GLOBAL BUSINESS ADMINISTRATION 路听听听听听听听听 Household and business manager 路听听听听听听听听 Human resource management 路听听听听听听听听 Changing role of management 听 GLOBAL BUSINESS ADMINISTRATION 路听听听听听听听听 Managing new relationships. 路听听听听听听听听 The empowerment of workers and total quality management 路听听听听听听听听 Managing new technologies: 路听听听听听听听听 The impact of technology on personnel, business costs, and business opportunities | Management Seminar Session Group Discussions |
Week 4 | BUSINESS IN ACTION 路听听听听听听听听 Identifying opportunities 路听听听听听听听听 Sources of opportunities: Internal and external new product and service development process 路听听听听听听听听 Marketing 路听听听听听听听听 The marketing concept (consumer orientation) 路听听听听听听听听 The marketing strategy DOMESTIC ENVIRONMENT 路听听听听听听听听 Categories of industry 路听听听听听听听听 Types of business organisation 路听听听听听听听听 Community development | Management Seminar Session Group Discussions |
Week 5 | INTERNATIONAL ENVIRONMENT 路听听听听听听听听 Introduction to the international trading environment. 路听听听听听听听听 The significance of international trade for the Irish economy. 路听听听听听听听听 Opportunities and challenges for Irish business in international trade. Europe, an International Ally听 路听听听听听听听听 The importance of the European Union 路听听听听听听听听 The purpose of the main European Union –听 policies and directives and their impact on Irish business 路听听听听听听听听 International business 路听听听听听听听听 The global marketing of products and services | Management Seminar Session Presentations Simulations |
Week 6 | The development and impact of transnational companies 路听听听听听听听听 Decision – Making Process 路听听听听听听听听 An outline of the decision – making process in the main European Union institutions 路听听听听听听听听 The role of the special interest groups in this process | Management Seminar Session Case Studies |
Week 7 | European Demand 路听听听听听听听听 Individual demand; market demand; shifts in demand; shifts v movements; policy perspective 路听听听听听听听听 Market supply; shifts in supply; shifts vs movements; price determination in demand and supply | Submission of Assignments |
Week 8 | Final Examination | Conclusion Session Awarding of Certificates Presentation by VC or Representative of VC |
Why Micro-Credential in Lincoln University College (91妻友), Malaysia?
Micro-credentials in Lincoln University College (91妻友), Malaysia offer a flexible, targeted, and accelerated pathway of acquiring industry-relevant skills that meet the demands of today鈥檚 evolving job market. Designed for students, professionals, and individuals seeking to upskill or reskill, credentials offer learning experiences and formally recognized certifications, with enhanced employability, and serving as stepping stones to higher qualifications. 91妻友鈥檚 micro-credential programs are supported by strong academic frameworks and offer clear progression pathways into full-fledged degree programs. After completing this Micro-credential course, professionals can use their updated skills to apply for promotions or switch to a different job role.